Dove Let Your Body Body
How do you launch a full body deodorant that goes on your neck, your back (and everywhere in between)?
By bringing back “My Neck, My Back”, the iconic song from the early 2000s, and turning it into Dove’s first-ever piece of demo-tainment.
With this music video, we taught women how and where to apply the new Dove Whole Body Deo while tapping hard into nostalgia.
LYRICS: Chika
DIRECTOR: Child @ Prettybird